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Usability
Our work is always easy-to-use. We focus zealously on the real-life tasks that people do online everyday. So, call us usability fanatics. We like that.

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Poor Usability - Cardinal Sin of Web Development
Poor usability is everywhere. Overly designed websites attempt much and achieve little. Many complex Web applications utterly confuse customers. Of course, organizations pay a price for this. Hard-to-use websites frustrate people, waste technology investment, and erode brands.

Design for Real People
Common sense design focuses on people. Who visits your site? Why? What do they do there? What do they really need? Real people interact with your website or Web application. Only by understanding them and identifying the actual tasks they must accomplish, will you craft relevant, more profitable online experiences and products.

From Diagnosis to Recommendations
From Usability Assessments and User Surveys to User Testing and Interface Prototyping, we offer a full slate of usability services. You'll always receive clear, direct usability diagnosis and straightforward recommendations that will help you improve your website or Web application immediately.
Usability Services Usability Assessments
Accessibility Reviews
User Testing
User Surveys
Paper Prototyping
Focus Groups
Usability Consulting
Seminars & Instruction
User Research
User Personas
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