


Users uncover the truth. Insights from real users with real-world needs inform UX decisions for the hospital’s digital properties.
Lexington Medical Center
A wide array of digital properties, all with different use cases that must look, feel, and act the same.
We implemented a unifying strategy for all new and existing digital properties, from build to launch and beyond.
User-Led Personas, Direct Observation, Competitor Critique, Interviews, Discussions, Survey, Card Sorting.
We couldn’t imagine a better partner than truematter. They go above and beyond.
— VP of Marketing & Communications, Lexington Medical Center
Digital Product Review, Interviews (Stakeholders, Leadership, Subject Matter Experts), Competitive Analysis, Analytics Investigation
Goals address specific project needs with eye toward supporting system-wide strategy and success.
People rely on Lexington Medical Center’s many digital properties in some of the most emotional, intense moments of their lives.
All interactions must follow a unified, standardized UX strategy for guiding users helpfully and compassionately.
This creative challenge statement situates each digital property under a united UX strategy.
Human attention and compassion, right down to the smallest pieces and parts.
Every detail draws visitors into the real moments that establish trust.
Thoughtful interactions centered on patients' tasks reflect the high standard of care at LMC.
An Essential Internal Hub. Top tasks close at hand for team members performing critical, time-sensitive actions.
Truematter creates meaningful and relevant experiences. From research to results, they not only understand user experience, they also understand client experience.
— VP of Marketing & Communications, Lexington Medical Center