Have a (Good) Reason for Everything

6 min read
Headshot of Dean Schuster
Written By Dean Schuster
A graphic of a car that is thrown together and contains a lot of different random parts.
Summary: Don’t overstuff your digital product with endless features, fancy bells & whistles, or overwrought design. Instead, focus intently on the essential core of your product.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

And don’t get us wrong — we like bobbleheads. We just won’t put their digital equivalent on your site, app, or software unless it serves a purpose.

Real UX

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