The Undeniable Virtue of Doing Less

3 min read
Headshot of Dean Schuster
Written By Dean Schuster
Eight solid-color cylinders extending toward a white plane with a hole in the middle. The plane blocks all the cylinders except the three with primary colors: blue, red, and yellow, which each extend slightly through the hole.
Summary: Most sites, apps, and software do too much, achieving nothing more than full-featured mediocrity. Want to make your digital product better from the start? Limit scope. Limit it considerably.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

That starts by making them a whole lot simpler.

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