What Is Content Strategy? No, Really... What Is It?

5 min read
Headshot of Destiny DeLarye.
Written By Destiny DeLarye
Graphic of a chess board with three chess pieces. Each piece is a famous artist, such as, Edgar Allen Poe the poet, Frida Kahlo the painter, and Spike Lee the movie director.
Summary: Poor content strategy is often the crux of usability issues. It’s why we see users struggle to understand sites and apps. And it’s difficult to have excellent content strategy when you don’t know what it is.

Written By Destiny DeLarye

Headshot of Destiny DeLarye.

Junior Content Strategist

Destiny helps national organizations improve their content strategy and digital accessibility for large, business-critical user experience projects. She writes about UX to help others improve their own sites, apps, and software products.

Graphic: @djosephmachado

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