Avoiding Digital Product Shipwreck: The UX Iceberg

5 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
An iceberg in the ocean. The larger part of the iceberg, under the water, is labeled UX, while the small part of the iceberg above the water reads, "UI/GUI."
Summary: While UI might be the tip of the iceberg, UX is what keeps the digital product afloat.

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado

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