Cover the Basics Before Worrying About the Competition

4 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
A close up of Benjamin Franklin and Abraham Lincoln with a speech bubble between them that reads, "That's...lit?"
Summary: As banking competitors launch new sites every few years and adopt every new trend, you might find yourself struggling to keep up. How do you stay relevant and avoid new designs becoming out-of-date before they’re even launched?

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through each of these challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?

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