Designing Digital Products for the Lizard Brain

5 min read
Headshot of Dean Schuster
Written By Dean Schuster
A yellow, sunny background. A blue lizard sits on top of a pink brain and smiles skyward.
Summary: Fight or flight? Good UX keeps us from ever having to find out.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

Without causing undue alarm to anyone’s cerebellum or brain stem.

Real UX

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