How Does Your Digital Product Perform When Users Get Angry?

3 min read
Headshot of Dean Schuster
Written By Dean Schuster
An 18th century engraving of an angry man looking at an error code. The code says, "Error 117. Alas! A predicament has occurred."
Summary: When people get frustrated by digital products, they become angry which impedes task completion. Understanding this common exasperation will help you make better sites, apps, and software.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado Image Source: Engraving by Martin Engelbrecht Acknowledgement: Cian O’Connor for conceptual inspiration

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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