Keep Your IT and Marketing Teams Talking and Collaborating

3 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
Two heads of a coin facing each other with a speech bubble that reads, "Play nice."
Summary: Stop throwing work over the fence. Creatives and techies can be great collaborators—for a great bank site, make sure they're actually talking.

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado Image Source: National Numismatic Collection at the Smithsonian Institution

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through each of these challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?

 
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