Made-Up Personas Don't Work

5 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
A red background with three different robots, each holding a different electronic device.
Summary: All the advice out there for creating user personas has left us asking one thing: "Where are the bleeping users?!"

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.

Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
Real UX

Get Answers to Your Digital Product Questions

Sign Up for Our Newsletter