10 Immutable Truths About People That Will Make or Break Your Digital Product

6 min read
Headshot of Dean Schuster
Written By Dean Schuster
A white background with a pink brain broken into a lot of little pieces.
Summary: To be human is to be imperfect, especially in the digital realm. Creating effective sites and apps starts with identifying our limitations.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We don’t say these things to be harsh on the human race. But since we’re creating digital products for real people, we have to remember how limited, flawed, and helplessly scatter-brained we all really are.

Real UX

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