A UX Pro Walks Into A Fantasy Football League…

5 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
A football dressed in a wizard's hat and a long, white beard, with a football stadium in the background.
Summary: My unlikely involvement in a fantasy football league reveals more about UX failure than actual football. It’s a vital lesson real-world businesses must take to heart.

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

Editor @ExperienceDean wanted more jargon humor in this piece but, to be honest, this author doesn’t know football terms well enough even to accurately joke about them.

 
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