UX Unicorns Do Not Exist: The Myth of the One-Person Usability Team

6 min read
Headshot of Jessica Wirt
Written By Jessica Wirt
A multicolored unicorn horn stabbing upward to pierce through multiple sheets of paper in front of a starry, purple background.
Summary: UX professionals are naturally dynamic, multifaceted, even magical beings. But hiring one person to solve all your usability problems is just an expensive, unrealistic Band-Aid for a larger UX need.

Written By Jessica Wirt

Headshot of Jessica Wirt

Jessica helps industry-leading clients with business-changing content strategy. She is a writer and international speaker, traveling near and far to teach digital professionals how to improve their user experience practices.

Graphic: @djosephmachado

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