truematter

Dean Schuster

Dean has been a champion of simplicity and clarity online since the early days of the web.

Headshot & Bio

Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Dean’s work has always included researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on experience design, user experience strategy, usability, user research, content strategy, and building UX-focused teams.

It’s not all UX all the time (even though it’s close). Dean is also an avid ultra marathoner, reader, and traveler.

Watch Dean Speak

Speaking Schedule

2020

Jan. 23 UX South Carolina
Columbia, SC
Why UX Matters: The Chips & Pickle Story
Feb. 20 Pecha Kucha
BridgePort, CT
How Green Was My Delusion
Mar. 3 Building IoT
Essen, Germany
The Science, Psychology, & Secrets of Great UI
Mar. 4 South Carolina Business Review
(Interview)
Mar. 4 UX Amsterdam Cocktail Hour
Amsterdam, Netherlands
Why UX Matters: The Chips & Pickle Story
Jun. 15 Progress Next / DevReach US (Cancelled)
Boston, MA
The Science, Psychology, and Secrets of Stellar UI
Jul. 21 Webinar
Virtual
The Fundamental Anatomy of Digital Product Goals
Jul. 30 SciFiDevCon
Virtual
What the Society Space Program Taught Me About Digital Product Development & The Science, Psychology, and Secrets of Stellar UI
Aug. 12 Manage Digital
Minneapolis, MN Virtual
The Art and Science of Managing Clients
Oct. TBD UX South Carolina
Columbia, SC
The Devis is in the Details: UX Content Workshop
Oct. 19 Digital PM Summit (Bureau of Digital)
Orlando, FL Virtual
Digital Products Gone Horribly Wrong (And the Project Managers Who Still Save the Day)
TBD UXPA Boston Annual User Experience Conference
Boston, MA Virtual
Why UX Matters: The Chips and Pickle Story

Past Engagements

2019

Nov. 19 UX Columbia
Columbia, SC
An UnUXpected Career: Becoming a UX Professional
Nov. 8 UX Sofia
Sofia, Bulgaria
Why UI Matters: the Chips and Pickle Story
Nov. 7 UX Sofia
Sofia, Bulgaria
Workshop: Metrics, Measurement and Return on Investment: Proving the value of Improved User Experience.
Oct 23 DevReach 2019
Sofia, Bulgaria
The Science, Psychology, and Secrets of Stellar UI
Oct 21 Digital PM Summit – Bureau of Digital
Orlando, FL
The Art and Science of Managing Clients
July 31 EXPO.Health
Boston, MA
The Lexie transformation: How a Regional Medical Center Created a World-Class Intranet.
July 25 UX Columbia
Columbia, SC
User Research: Stop Guessing and Start Talking to Real People
June 11 UXPA Boston
Boston, MA
How Green Was My Delusion: Perception and Reality in UX
Spring Converge SE
Columbia, SC
Why UI Matters: The Chips and Pickle Story
May 9 Downtown UX
Orlando, FL
Why UI Matters: The Chips & Pickle Story
May 9 Progress Next Global User Conference
Orlando, FL
Building UX into your Development Process
Apr. 26 Front-End Design Conference
St. Petersburg, FL
How Green Was My Delusion: The False Consensus Effect
Apr. 17 HITMC - Healthcare and IT Marketing Conference
Boston, MA
The Lexie Transformation: How a Regional Medical Center Created a World-Class Intranet
Apr. 16 New Hampshire UXPA
Portsmouth, New Hampshire
Why Interface Decisions Matter: the Chips & Pickle Story
Apr. 4 UX Columbia
Columbia, SC
Web Accessibility: Excellent UX for All Users
Jan. 10 UX Columbia
Columbia, SC
UX & SEO: Make Your Digital Products Findable AND Usable

2018

Dec. 4 Truematter Webinar
Anywhere
Building Internal Digital Products Your Team will Actually Like to Use
Nov. 28 University of South Carolina
Columbia, SC
Lecture – Entrepreneurship for Creative Professionals
Nov. 13 DevReach
Sofia, Bulgaria
Building UX into Your Development Process
Nov. 8,9 UX Sofia
Sofia, Bulgaria
Presentation – How Green was My Delusion: The False Consensus Effect
Workshop – Building a UX Road Map
Sep. 12 Pecha Kucha
Bridgeport, CT
The Legend of the Hairy Bison
Aug. 28 UX Columbia
Columbia, SC
Surviving a Stakeholder Attack: Get Buy-In for Your Brilliant UX Ideas
June 27 IABC/SC Mini Conference
Columbia, SC
Designing Digital Products for the Lizard Brain
May 30 ProgressNext 2018 Global User Conference
Boston, MA
Designing Digital Products for the Lizard Brain
May 15 UX Columbia Meetup & Business Analysis (IIBA)
Columbia, SC
Better Digital Product Requirements: The Partnership Between Business Analysts and UX Professionals
Apr. 15 Digital Products Webinar
Anywhere
User Experience for CIOs and Technical Directors
Mar. 27 USC School of Information Science / Employer Panel
Columbia, SC
Panelist discussing how truematter practically applies principles of HCI, UX, UI, and usability into our business.
Mar. 9 UX/UI Career Practicum / Presented by Regency Centers
Jacksonville, FL
Hitting the Ground Running in User Experience
Feb. 5 Moore School of International Business / Lecture
Columbia, SC
New Ventures and User Experience
Jan. 24 UX Columbia
Columbia, SC
Building a UX Culture in Your Organization

Previous

Converge SE - Multiple

Staywell Health - Orlando, FL

NC Conference on Entrepreneurship - Raleigh, NC

Winthrop University - Rock Hill, SC

University of South Carolina - Columbia, SC

Darla Moore School of Business - Multiple

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