Imitation is the Sincerest Form of Failure

4 min read
Headshot of Dean Schuster
Written By Dean Schuster
A light blue background with a close up of two concrete statues staring at each other.
Summary: You can’t copy your favorite sites or apps and expect success. It's actually a quick path to digital product failure. Instead, focus on your unique value proposition and users.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

By the way, we’ve made our own photo books with Blurb, and it’s the best thing since sliced bread. But we would still never copy them and expect it to work for us.

Real UX

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