The Fundamental Anatomy of Digital Product Goals

5 min read
Headshot of Dean Schuster
Written By Dean Schuster
An orange box with a graphic of an arm next to a red box with other body parts.
Summary: Setting goals and measuring them is critically important if you want to create a successful digital product. Yet, no one seems to be doing it.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

And we always have a well-developed, fully executable plan for how to do it.

Real UX

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