Why UI Matters: The Chips + Pickle Story

2 min read
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Written By truematter
A blue background with a smiling green pickle overlaid on orange and yellow bursts.
Summary: The smallest interface decisions can have a seismic effect. Yes, they can even completely ruin a sandwich.
Graphic: Rannah Derrick

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

Suffice to say, we will always make sure to separate your pickle button from your chips button.

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