truematter

An interactive and usability consultancy, Truematter crafts Web-based experiences that real people find useful and easy to understand. Simply put, we help out clients define and achieve their online goals. Site Launch / August 2006 Davis Love III.
Featured Work

Mungo Homes: Focus on what matters.

When house shopping, people focus on location (especially because of schools), size of the house, and what they can afford. By organizing around these needs, the Mungo site has become what many corporate sites are not: actually useful.


Strategic Consulting
Online Brand Extension
Information Architecture
Dynamic Content
Application Development
Visual Design & Illustration
Flash Development
Standards-based Authoring
"Our site is now a powerful, compelling sales tool."
Steve Mungo,
President
Mungo Visit the Site

CornerDrugstore: Simplifying online processes.

Before CornerDrugstore could move forward with their site, they needed to know it was usable. We performed a comprehensive usability assessment, prioritizing usability problems and recommending solutions for immediate improvement.


Strategic Consulting
Usability Engineering
Information Architecture
User Profiles
Visual Design
Standards-Based Authoring
"We chose TrueMatter for their experience, and ability to quickly grasp our vision."
R. Chris Sigmon,
Manager, Web Products
CornerDrugStore.com

Indus: Customers lead the way.

Indus, a world leader in utility industry software, retained us to improve the usability of their Banner Advantage CIS system. Its intricate interface required a thorough usability evaluation and redesign. Customer input was essential to the process.


Usability Assessment
User Survey
User Profiles
Information Design
Information Architecture
Technical Consulting
Standards-Based Authoring
"[We] expect overwhelming acceptance from both existing and future customers."
Mr. Jim Ownby,
Director, Banner CMS Product Line
Indus International

Bragging Rites: Buy the Film. Tell Your Story.

Celebrate the cultural phenomenon of the grand football rivalry between Carolina and Clemson. Discover why fans regard their teams as sacred. Buy the film (as so many have online) and don't forget to share your memories.


Strategic Consulting
Online Brand Extension
Information Architecture
eCommerce
Application Development
Visual Design
Copywriting
Standards-based Authoring
QuickTime
"There are few companies who truly "get" interactive. TrueMatter not only understands the medium, they made it work for us."
Chris White,
Producer
Bragging Rites: The Carolina-Clemson Rivalry

Kinderlou: Created by Nature. Designed by Love.

Designed in the traditional style by Davis Love III, Kinderlou embraces its connection to the environment. You won't find overstatement or unnecessary glitz here. You'll experience a true reflection of what it's like to golf at an exquisite course.


Strategic Internet Consulting
Online Brand Extension
Information Architecture
XML
Flash Development
Visual Design
Copywriting
Standards-based Authoring
"TrueMatter's creative aptitude, responsiveness and ability to adjust to our work philosophy were critical to our success."
Andrés Villegas,
Director of Marketing
Kinderlou Forest Golf Club

Edens & Avant: Brand is experience.

It's not easy to reinvent a large real estate organization, but it sure helps if the Website and Intranet hit the nail on the head. We captured the right mix of design and functionality to craft sites attuned to the needs of visitors.


Strategic Consulting
Online Brand Extension
Information Architecture
Usability Consulting
Dynamic Content
Visual Design
Flash
Standards-Based Authoring
Application Development
"With both an award-winning Website and Intranet, we're in a league ahead of our competitors."
Copeland Kapp,
Director of Marketing
Edens & Avant Visit the Site

Interactive Innovista

We’re the strategic interactive partner for Innovista; the ground-breaking, urban research campus that’s changing the face of the University of South Carolina.

Visit the Innovista site.
(Don’t miss the interactive map)

Edens & Avant Cleans up!

Our work for Edens & Avant has earned 3 Gold ADDYs and “Best in Interactive.” It’s not everyday that highly useful, functional sites are recognized for their creativity. Three Cheers for uncomplicated, task-oriented design!


We're Hiring!
People deserve Websites and interactive software that make sense. If you believe this too, and you’ve got great skills; What are you waiting for? arrow View Open Positions
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Write
717 Lady Street, Suite H
Columbia, South Carolina 29201
Call
803.252.9896
Fax
803.252.9893
Email
ideas@truematter.com