Avoiding Digital Product Shipwreck: The UX Iceberg

5 min read
truematter logo
Written By truematter
An iceberg in the ocean. The larger part of the iceberg, under the water, is labeled UX, while the small part of the iceberg above the water reads, "UI/GUI."
Summary: While UI might be the tip of the iceberg, UX is what keeps the digital product afloat.
Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
Real UX

Get Answers to Your Digital Product Questions

Sign Up for Our Newsletter