Dos and Don'ts For Creating Powerful User Personas

6 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
A blonde woman writes on a user persona worksheet that is affixed to a wall.
Summary: User personas can be a powerful tool for your digital product. But there's a way to create them that will help you succeed and there are ways to create them that...won't.

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We do recommend using task-based personas as a powerful user research tool when creating digital products. We don’t recommend doing personas any other way.

 
Real UX

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