Product Strategy Lessons of the Great Wall of China

5 min read
Headshot of Jessica Wirt
Written By Jessica Wirt
Image of the Great Wall of China with graphics of colorful triangles signaling different sections of the wall.
Summary: When envisioning a digital product, each strategic decision must point back to your company’s high-level goals.

Written By Jessica Wirt

Headshot of Jessica Wirt

Jessica helps industry-leading clients with business-changing content strategy. She is a writer and international speaker, traveling near and far to teach digital professionals how to improve their user experience practices.

Graphic: @djosephmachado Image Source: Max van den Oetelaar

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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