Supporting Commercial Real Estate Leads & Deals with Sound UX Strategy

4 min read
Headshot of Tracie Dawson.
Written By Tracie Dawson
Graphic of three birds eating and looking at a search icon (in the shape of a magnifying glass) made of bird seeds. In the search icon is a house key.
Summary: Commercial real estate firms need an industry-specific, user-centered strategy that directly supports lead generation and dealmaking.

Written By Tracie Dawson

Headshot of Tracie Dawson.

Content Strategist & Digital Accessibility Specialist

Tracie plans and implements business-changing, user-driven content strategy for enterprise clients. She writes, speaks, and teaches others to create more meaningful interactions through the practice of content strategy.

Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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