Don't Let Internal Content Compete with External User Needs

3 min read
Headshot of Bailey Lewis
Written By Bailey Lewis
An image split in two, with a green close up of Thomas Jefferson on the left and an even closer, red version of Thomas Jefferson on the right. In the middle is a black speech bubble with blue words that say, "Mirror mirror..."
Summary: What do you do when you're asked to make a website update for your bank that would fit better in the company newsletter?

Written By Bailey Lewis

Headshot of Bailey Lewis

Bailey is an award-winning writer and international speaker, known for her perspectives on creating more thoughtful digital products and processes through the lens of content strategy.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We help our financial services clients through each of these challenges on a regular basis. Although the specifics change, the first question we always ask is: How will it affect your users?

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