Think User Testing is a Luxury? Ask Airbnb.

3 min read
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Written By truematter
The Airbnb logo on top of a skyline of a busy city.
Summary: Paying attention to user experience was Airbnb’s saving grace. It may be the difference between the success or failure of your digital products, too.
Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

We’ve always loved user testing, but now we have yet another reason to. Without it we could never dream of staying in a sea cliff house in Honolulu.

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