In Praise of Ignorance

3 min read
Headshot of Dean Schuster
Written By Dean Schuster
A statue of Socrates deep in thought on top of one side of a large green triangle, surrounded by smaller green triangles on a blue background. The statue is bracketed by the black line of an obtuse angle, forming an incomplete outline of the triangle.
Summary: When it comes to digital products ignorance is a virtue. The less you think you know about your users, the more you’ll want to actually understand them.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.

And we need the good kind of ignorance to make them so.

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