Pretty Colors and Pictures Won’t Make Your Digital Product’s Experience Any Better

10 min read
Headshot of Dean Schuster
Written By Dean Schuster
Graphic of Sisyphus painting on a boulder that is suspended on a platform at the bottom of a hill.
Summary: Many development teams believe visual design is merely beautification or embellishment, something added to a product after it has been defined and built. Because of this, their approach to digital product design is clumsy at best. A fundamental change in understanding is needed.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado & Rannah Derrick

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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