Pretty Colors and Pictures Won’t Make Your Digital Product’s Experience Any Better

10 min read
Headshot of Dean Schuster
Written By Dean Schuster
Graphic of Sisyphus painting on a boulder that is suspended on a platform at the bottom of a hill.
Summary: Many development teams believe visual design is merely beautification or embellishment, something added to a product after it has been defined and built. Because of this, their approach to digital product design is clumsy at best. A fundamental change in understanding is needed.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado & Rannah Derrick

About truematter

Frustrating screen experiences are everywhere. You deal with them, we deal with them, our older relatives deal with them, and they make us all want to take a hammer to whatever device we’re using.

Truematter exists to make all of our lives easier any time we have to deal with a website, app, or piece of software. Our team is always thinking about how to improve user experience to help create digital products that are usable, useful, and loved. 

Real UX

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