Feedback From Customers, Users, and Competitors Can Lead Your Dev Team Astray

6 min read
Headshot of Dean Schuster
Written By Dean Schuster
Sisyphus sitting on the bolder, looking at his phone.
Summary: External players (customers, users, and competitors) can be an important source of feedback for digital product teams. But not all feedback is beneficial for user experience.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado & Rannah Derrick

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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