Stop Relying on Process Change to Fix Poor UX

4 min read
Headshot of Dean Schuster
Written By Dean Schuster
Sisyphus holding a bolder in place by pulling on a rope tied around the boulder.
Summary: Doing things differently doesn't necessarily mean doing things better. Organizations struggling with usability must change their very culture and not just their processes.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado & Rannah Derrick 

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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