Why Development-Centered UI Approaches Fail

4 min read
Headshot of Dean Schuster
Written By Dean Schuster
A boulder at the bottom of a hill, with the sun setting behind it.
Summary: Development-centered firms rely on conventional wisdom to improve digital product user experience, but this nearly always fails. Instead they should focus on building a true UX culture in their organizations.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.

Graphic: @djosephmachado & Rannah Derrick

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We're out to make your digital products a whole lot better.
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