Why Development-Centered UI Approaches Fail

4 min read
Headshot of Dean Schuster
Written By Dean Schuster
A boulder at the bottom of a hill, with the sun setting behind it.
Summary: Development-centered firms rely on conventional wisdom to improve digital product user experience, but this nearly always fails. Instead they should focus on building a true UX culture in their organizations.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado & Rannah Derrick

About truematter

Frustrating screen experiences are everywhere. You deal with them, we deal with them, our older relatives deal with them, and they make us all want to take a hammer to whatever device we’re using.

Truematter exists to make all of our lives easier any time we have to deal with a website, app, or piece of software. Our team is always thinking about how to improve user experience to help create digital products that are usable, useful, and loved.

Real UX

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