Ideas
Practical advice to further your digital product efforts.
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![A red background with three different robots, each holding a different electronic device.]()
Made-Up Personas Don't Work
Bailey Lewis -
![Graphic of a spacecraft leaving the atmosphere and orbiting around the moon.]()
Successful Digital Products Start with Discovery
Bailey Lewis -
![A x-ray of an office desk that is cluttered with items. There are labels that point to the items in the drawer, such as a battery, office supplies, trash, a flash drive, and keys.]()
The Junk Drawer FAQ
Bailey Lewis -
![A graphic of a car that is thrown together and contains a lot of different random parts.]()
Have a (Good) Reason for Everything
Dean Schuster -
![A graphic of a man with a computer as his head.]()
Taking “You” Out of User Experience
Bailey Lewis -
![Shakespeare holding a quill, trying to figure out a computer.]()
Give Your Content the Respect It Deserves
Bailey Lewis -
![A boulder at the bottom of a hill, with the sun setting behind it.]()
Why Development-Centered UI Approaches Fail
Dean Schuster -
![Sisyphus sitting on the bolder, looking at his phone.]()
Feedback From Customers, Users, and Competitors Can Lead Your Dev Team Astray
Dean Schuster -
![A boulder at the bottom of a hill, with the sun rising behind it.]()
The Impossible Standard of Digital Product Perfection
Dean Schuster -
![Sisyphus holding a bolder in place by pulling on a rope tied around the boulder.]()
Stop Relying on Process Change to Fix Poor UX
Dean Schuster -
![Sisyphus pushing a boulder of words up a hill.]()
The Modern Digital Tragedy: Why Dev Teams Fail At User Experience (And What They Can Do About It)
Dean Schuster -
![Graphic of Sisyphus painting on a boulder that is suspended on a platform at the bottom of a hill.]()
Pretty Colors and Pictures Won’t Make Your Digital Product’s Experience Any Better
Dean Schuster -
![Graphic of Sisyphus lecturing ata boulder for always rolling back down a hill, a side effect of his eternal punishment.]()
Training and Online Help Can’t Fix Poor Digital Product Design
Dean Schuster -
![The word "additional" in a guillotine, as other words float around behind it.]()
Use These Words on the Internet and Suffer the Consequences
Bailey Lewis -
![A graphic of the incredible hulk using his very large hands to needlepoint a very small piece of cloth.]()
Don’t Hulk Smash Your Users
Bailey Lewis -
![A graphic of a screwdriver with a yellow handle on top of a green background.]()
User Experience and the World's Worst Screwdriver
Bailey Lewis -
![The word "UX" with a red prohibition sign laid on top.]()
The Misbegotten Digital Product Glossary
Dean Schuster -
![A green map of the United States with a big red star on Columbia, South Carolina.]()
Recruiting Big Talent in Small Metro Markets
Dean Schuster -
![A blue background with a smiling green pickle overlaid on orange and yellow bursts.]()
Why UI Matters: The Chips + Pickle Story
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