Ideas
Practical advice to further your digital product efforts.
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![A graphic of a brick with goggly eyes holding a smart phone.]()
Your Users May Be Smart, But Online They’re Dummies Like the Rest of Us
Bailey Lewis -
![A brown dog in the middle of an office space while people crouch next to it, trying to pet the dog.]()
Short Timelines Are Not an Excuse for Bad User Experience
Bailey Lewis -
![A woman in a cave, defeating an angry computer with a ball of red light.]()
In the Lair of the Ancient Web Creature
Bailey Lewis -
![A portal that emits light onto a person. In the light are red blocks that read, "E-bills click here."]()
The (Payment) Portal of Doom
Bailey Lewis -
![A lonely one dollar bill with a yellow background. There is a red speech bubble coming from the one dollar bill that reads, "Wait, come back!"]()
Acquire New Customers and Retain Old Ones with Excellent Usability
Bailey Lewis -
![An image split in two, with a close up of Benjamin Franklin on the left and a close up of Abraham Lincoln on the right. In between them is a yellow speech bubble with red writing that reads, "Now what?!"]()
Whitepaper: 10 Big Issues Banks Face Online and How to Deal With Them
Bailey Lewis -
![Two heads of a coin facing each other with a speech bubble that reads, "Play nice."]()
Keep Your IT and Marketing Teams Talking and Collaborating
Bailey Lewis -
![A parking ticket on the windshield of a car with red ominous writing that says, "Foolish mortal, woe to you. Now the riddle starts to brew."]()
The Unsolvable Riddle
truematter -
![A dark dungeon containing a pile of dimly lit computers.]()
Welcome to the Intranet Dungeon
truematter -
![An image split in two, with yellow one dollar bills on the left, blue and green one dollar bills on the right. In the middle is a black speech bubble that says, "Too many choices."]()
Choose the Right Content Management System with Research
Bailey Lewis -
![An image split in two, with a green close up of Thomas Jefferson on the left and an even closer, red version of Thomas Jefferson on the right. In the middle is a black speech bubble with blue words that say, "Mirror mirror..."]()
Don't Let Internal Content Compete with External User Needs
Bailey Lewis -
![An image split in half, with a red Alexander Hamilton from the ten dollar bill on the left, and a blue Queen Elizabeth on the right. Between them is a yellow speech bubble with red words that read, "Make it work."]()
Make Third-Party Tools Work for Your Unique Needs
Bailey Lewis -
![An image split in two, with a yellow Ghandi on the left, and a dark green founding father on the right. In between them is a speech bubble that reads, "Just fix it."]()
For Easier Maintenance, Focus on Consistency & Efficiency
Bailey Lewis -
![A graphic split in two, with the left side showing a very close up image of a swirl, and the right showing a close up image of a red Eye of Providence from the one dollar bill. In the middle is a speech bubble that reads, "Long live google."]()
Users Before SEO (Always)
Bailey Lewis -
![A close up of Benjamin Franklin and Abraham Lincoln with a speech bubble between them that reads, "That's...lit?"]()
Cover the Basics Before Worrying About the Competition
Bailey Lewis -
![A graphic of a close up of Abraham Lincoln's chin and mouth. The left half is white and the right half is red, with a circle in the middle of his lips that reads, "Cover your..."]()
Keep Compliance and Regulations Out of Users' Way
Bailey Lewis -
![A close up of the Eye of Providence from the one dollar bill on the left and George Washington from the one dollar bill on the right, with a speech bubble in between them that says, "AA What?!"]()
Prioritize Digital Accessibility for Good Business and Happy Users
Bailey Lewis -
![The word RFP with a red number ten over the word. The zero in the ten is the universal prohibition sign.]()
Why We Didn't Respond to Your RFP
Dean Schuster -
![A line of cupcakes with little signs sticking out of them. The signs say, "Saboteur," "petty af," "loud guy at meeting," and "noob."]()
Building a Digital Product Testing Team from Scratch
Cian O'Connor -
![A graphic of a girl in yellow writing on a white board, with a trio of girls in orange laughing and pointing in her direction.]()
Stakeholder Survivalist Report: How to Get Buy-In for Your Brilliant Ideas
truematter
