Ideas
Practical advice to further your digital product efforts.
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![A parking ticket on the windshield of a car with red ominous writing that says, "Foolish mortal, woe to you. Now the riddle starts to brew."]()
The Unsolvable Riddle
truematter -
![A dark dungeon containing a pile of dimly lit computers.]()
Welcome to the Intranet Dungeon
truematter -
![An image split in two, with yellow one dollar bills on the left, blue and green one dollar bills on the right. In the middle is a black speech bubble that says, "Too many choices."]()
Choose the Right Content Management System with Research
Bailey Lewis -
![An image split in two, with a green close up of Thomas Jefferson on the left and an even closer, red version of Thomas Jefferson on the right. In the middle is a black speech bubble with blue words that say, "Mirror mirror..."]()
Don't Let Internal Content Compete with External User Needs
Bailey Lewis -
![An image split in half, with a red Alexander Hamilton from the ten dollar bill on the left, and a blue Queen Elizabeth on the right. Between them is a yellow speech bubble with red words that read, "Make it work."]()
Make Third-Party Tools Work for Your Unique Needs
Bailey Lewis -
![An image split in two, with a yellow Ghandi on the left, and a dark green founding father on the right. In between them is a speech bubble that reads, "Just fix it."]()
For Easier Maintenance, Focus on Consistency & Efficiency
Bailey Lewis -
![A graphic split in two, with the left side showing a very close up image of a swirl, and the right showing a close up image of a red Eye of Providence from the one dollar bill. In the middle is a speech bubble that reads, "Long live google."]()
Users Before SEO (Always)
Bailey Lewis -
![A close up of Benjamin Franklin and Abraham Lincoln with a speech bubble between them that reads, "That's...lit?"]()
Cover the Basics Before Worrying About the Competition
Bailey Lewis -
![A graphic of a close up of Abraham Lincoln's chin and mouth. The left half is white and the right half is red, with a circle in the middle of his lips that reads, "Cover your..."]()
Keep Compliance and Regulations Out of Users' Way
Bailey Lewis -
![A close up of the Eye of Providence from the one dollar bill on the left and George Washington from the one dollar bill on the right, with a speech bubble in between them that says, "AA What?!"]()
Prioritize Digital Accessibility for Good Business and Happy Users
Bailey Lewis -
![The word RFP with a red number ten over the word. The zero in the ten is the universal prohibition sign.]()
Why We Didn't Respond to Your RFP
Dean Schuster -
![A line of cupcakes with little signs sticking out of them. The signs say, "Saboteur," "petty af," "loud guy at meeting," and "noob."]()
Building a Digital Product Testing Team from Scratch
Cian O'Connor -
![A graphic of a girl in yellow writing on a white board, with a trio of girls in orange laughing and pointing in her direction.]()
Stakeholder Survivalist Report: How to Get Buy-In for Your Brilliant Ideas
truematter -
![A football dressed in a wizard's hat and a long, white beard, with a football stadium in the background.]()
A UX Pro Walks Into A Fantasy Football League…
Bailey Lewis -
![A red fire alarm behind a bright blue water background. The glass on the fire alarm says, "Emergency Break Glass," and printed on the alarm it reads, "Emergency: UX Reserve."]()
Preserve Your Valuable UX Investment With a Simple Budget Change
Dean Schuster -
![A computer screen with a note taped to the top that reads, "Product Quality" with boxes for "Pass," "Fail," and "Didn't Check." The box "Didn't Check" is marked.]()
Why Does Product Testing Have to Take So Damn Long?
Cian O'Connor -
![A hot dog bun filled with scraps of paper. covered in ketchup and mustard.]()
Content Isn’t Something You Read, It’s Something You Do
Bailey Lewis -
![The Airbnb logo on top of a skyline of a busy city.]()
Think User Testing is a Luxury? Ask Airbnb.
truematter -
![A light blue background with a close up of two concrete statues staring at each other.]()
Imitation is the Sincerest Form of Failure
Dean Schuster -
![A weatherbeaten sign that says, "When stakeholders attack" in red.]()
Worst-Case Scenario: Surviving an Attack by Stakeholders
Bailey Lewis
