20 Things I've Learned in 20 Years of Making Digital Products

7 min read
Headshot of Dean Schuster
Written By Dean Schuster
A silver, circular badge on a dark blue jean background, with a tm20 logo and text wrapped around it reading True Matter LLC, Est. 2002, embellished with a U connected to an X with an arrow.
Summary: Truematter turns 20, and I share the most important truths we’ve uncovered along the way.

Written By Dean Schuster

Headshot of Dean Schuster

Founder and Owner of truematter

Dean Schuster has been creating human-centered digital products since the beginning of the commercial web. He speaks and teaches user experience all over the world.


Graphic: @djosephmachado

About truematter

Our team has been doing the real work of user experience since the earliest days of the commercial web. We’re out to make your digital products a whole lot better.
Real UX

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